
Leading PMU Artist, Trainer & Aesthetics Expert in Liverpool
Hi! I’m Hannah, the owner and founder of Face Forward PMU and Face Forward Training Academy, created from a genuine passion for delivering natural, confidence-boosting results. Est 2015. For more than a decade, I’ve dedicated myself to mastering the latest, most advanced permanent makeup techniques, training with world-class, award-winning artists across the globe. My mission is simple: to offer the highest standard of work, the safest techniques, and results my clients genuinely love.
I’ve been proudly and successfully teaching since 2018, sharing my knowledge and experience with artists who want to raise their standards and build careers they’re proud of. Permanent makeup isn’t just my job, it’s my lifestyle, my dedication, and my craft.
YOUR BESPOKE JOURNEY

During your consultation, we’ll discuss your brow goals and design a look that complements your features. This ensures you leave confident with a treatment plan tailored to your needs.

Using advanced techniques like hairstroke, powder, and HD brows, we create natural-looking, semi-permanent brows that enhance your appearance and suit your face shape perfectly.

A top-up is recommended 6-8 weeks after your initial treatment to refine shape and pigment. This ensures your brows remain fresh, vibrant, and perfectly defined for long-lasting results.
Our Expertise in Brow Artistry

Bespoke cosmetic tattooing designed to enhance your natural features with precision and balance. Treatments are tailored through a detailed consultation to deliver refined, long-lasting results that feel effortless.

Advanced injectable and skin-enhancing treatments focused on subtle refinement and facial harmony. Each service is delivered with a considered, professional approach to support natural-looking outcomes.

Specialist removal options for unwanted or poorly performed pigment and tattoos. Treatments are selected following consultation to ensure the most appropriate and considered approach for your skin.
Expert Care, Loved by Our Clients
Everything You Need to Know
Semi-permanent makeup, also known as micropigmentation, is a cosmetic technique that employs tattooing to create makeup-like designs on the skin. This process involves inserting natural pigments into the dermal layer of the skin. It's commonly used for eyebrows, eyeliner, and lip colour enhancements. The results can last anywhere from 1 to 3 years, depending on factors like skin type, lifestyle, and aftercare.
The duration of each semi-permanent makeup procedure can vary. Typically, the initial session lasts between 1.5 to 3 hours. This includes consultation, colour selection, and the application process. Touch-up sessions, which are usually done a few weeks after the initial application, may take less time. We recommend allocating sufficient time for your appointment to ensure the best possible results.
The level of discomfort experienced during semi-permanent makeup procedures varies from person to person. Most clients report minimal discomfort. We apply a topical anaesthetic before the procedure to numb the area, which helps in reducing pain. It's important to communicate with your technician throughout the procedure to ensure your comfort.
Semi-permanent makeup typically lasts between 1 to 3 years. The longevity depends on several factors, including skin type, exposure to sun, and skincare routines. Regular touch-ups are recommended to maintain the colour and shape. Over time, the pigment will fade, necessitating a refresh session.
Congratulations on your new brows! To ensure they heal beautifully and maintain their pigment, it's essential to care for them properly post-treatment.
Immediate Aftercare:
Sensitivity: Your brows have undergone a procedure, so they'll be sensitive. Protect them from excessive UV rays and sun exposure, including sunbeds. If you must be in the sun, apply total sunblock or a high SPF moisturiser on the brows.
Symptoms: For the first 2-5 days, you might experience: Swelling, Tenderness, Redness, Scabbing, Flaking, Dryness & Itching
Daily Care for the First Week:
Day 1: Gently press a clean tissue over your brows to absorb any lymph fluid. Only apply the aftercare balm during this period to keep them hydrated.
Days 2-7: Cleanse them twice daily using a gentle cleanser like Cetaphil. Pat dry with tissue or a soft towel (avoid rubbing). Apply the brow aftercare balm for hydration and protection.
Ointment: Use the treatment ointment provided 3 times daily with a clean, dry cotton bud. This ointment shields against infections and environmental factors. Always wash your hands before and after application.
What to Avoid:
Makeup: Refrain from applying makeup on or around the brows for the first week.
Touching: Avoid scratching, picking, itching, or rubbing the brows. This can lead to uneven healing, infections, scarring, and pigment loss.
Heat/Cold Exposure: For 30 days post-treatment, avoid saunas, sunbathing, and tanning beds.
Important Notes:
Post-procedure, your brows will appear up to 50% darker. This will lighten after 4-7 days, but the true colour won't be fully evident until 4 weeks post-treatment.
Do not undergo any other permanent or semi-permanent cosmetic procedures within 4 weeks of your treatment.
Your brows are an investment, and with proper care, they'll remain beautiful and vibrant. If you have any concerns or questions, don't hesitate to reach out.
We'd love to hear from you!
Thank you for considering Face Forward Permanent Make Up for your brow transformation. We guarantee exceptional results with bespoke semi-permanent makeup treatments tailored to enhance your natural beauty. Using expert techniques, we ensure your brows are perfectly shaped and long-lasting. Whether you have questions or are ready to book, we’re here to guide you every step of the way.
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07916 608465
25 Goodlass Road, Liverpool merseyside L24 9HJ